Client supplied data comes in many shapes and sizes. Simply opening up the file can result in an immediate headache. In this particular case a client had identified by name a number of communities on the prairies that they felt they needed to do a better job of reach as part of their regular flyer strategy.

AdWest worked with the client supplied data to put together a package of information that matched each target community with the publications that circulated to that community. We also added a few other elements including community-by-community penetration analysis and corresponding indexes as we felt it might assist them in analyzing the opportunities.