Supplied Customer Data
Advertisers have invested significant resources in programs and technology to help them learn as much as they can about their customers. This information is used in many different ways including marketers helping to development advertising programs and campaigns that are tightly aligned with the target audience.
As the marketing and research bureau for the community newspapers industry on the prairies, AdWest has developed tools and applications that allows us to use that same data in very unique ways. The result is the ability to measure the value of each community newspaper audience against the customers of the advertiser.
Click on the links below to view projects:
Postal Codes Aggregated to Total Counts by Coverage Areas
Postal Codes and Density Mapped Against Coverage Areas
Postal Codes and Plotted Against Multiple Datasets
