Supplied Customer Data
Postal Codes and Density Mapped Against Coverage Areas
In what is probably the most involved GIS project AdWest has done to date, 5 datasets from 4 different suppliers were layered together to provide a comprehensive collection of analytic data. Two years of customer data at the postal code level (represented as black dots on the map) integrated with retailer locations (purple squares), density of canola production (shaded areas) and newspaper coverage areas (blue polygons) made the process of newspaper selection as simple as picking out shapes capturing lots of dots, squares and dark colours. The map was supported with requisite tabular data for the purposes of assigning hard numbers to each title.
(Click on image for larger view)
| <- Previous Example |
