Readership Data
In today’s era of accountability, media plans and campaigns are not bought and sold like widgets, they happen only as a result of data analysis, comparisons, research, market assessments and an assortment of opportunity evaluations. It then stands to reason that those media that are able to provide the means by which various metrics can be measured will stand the best chance of being included in the plan. Those that are unable to provide the necessary planning information will not.
Providing research is at the crux of AdWest’s foundation. Whether in the form of readership information or demographic, socio-economic or household spending data, AdWest has made significant investments in the type of research that allows effective community newspapers to take shape.
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ComBase is one of North America's largest media studies, measuring over 200 individual Canadian markets - including 128 in AB, SK, MB and NWT/NU - providing insightful data on cities, towns and villages across the country. The study provides consistent and accurate, market by market information to assist in the planning of community newspapers.
Combase Readership Data Planning Tool
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Alberta Readership and Demographics 65% of Alberta adults are readers of theirlocal community newspaper*
COMMUNITY NEWSPAPER REACH KEY DEMOGRAPHICS
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Saskatchewan Readership and Demographics 83% of Saskatchewan adults are readers of their local community newspaper*
COMMUNITY NEWSPAPER REACH KEY DEMOGRAPHICS
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Manitoba Readership and Demographics 85% of Manitoba adults are readers of their local community newspaper*
COMMUNITY NEWSPAPER REACH KEY
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