Identifying Potential Customers (Targeting with GIS): Data
In many cases agencies are challenged with building a media plan around a set of target criteria where the physical location of the target is unknown. GIS technology deployed via the Market Analyzer layers data made available by recognized third-party suppliers against the physical boundaries of a newspaper coverage area. The result is information linked directly to the households and population living within those coverage areas, the newspaper audience.
Click on the links below to view projects:
By Target Demo Count Within Coverage Areas
GIS Targeting by Forest Type Against Coverage Areas
Mapped Using Thermal Density Imaging
Population Count by Current Employment
Retail Locations Newspapers and Spending Data
